Assistant X Another Africa: Constructing New Experiences
Another Africa is about bringing a new vision to stories about Africa and the intersections that happily occur when people of different cultures find points of interest in this magical continent. For our latest experience, we travel to Tokyo to participate in an ephemeral 2 day event, D♥Y held at Claska earlier this month.
Africa Is In The Air
Africa is certainly in the air, maybe it’s the lead up to the world cup being held in South Africa next month, or maybe it’s just that I am finally paying attention. Whichever it might be, there are certainly so many interesting stories to discover and lots of people seem to be finding inspiration from the continent.
Money Matters
We can all get a bit jaded with advertising then out of the blue a stealthy idea appears breaking through the white noise, an intelligent disruption. In 2009, South African based ad agency TBWA/Hunt/Lascaris, did just that when they devised The Trillion Dollar campaign.
Unexpected Architectural Unions
Having lived in Japan for more than ten years as well as being born in Ethiopia, makes for an exotic and rare profile. In all my wanderings, I have hardly met any Ethiopians or Eritreans, Habesha people, in Japan. So, when I read about a project that was recycling architecture between Ethiopia and Japan, to say that my curiosity was peaked would be down playing it.
Africa Meets Neon
A series of sets designed by German Interior Stylist & Stage Designer Irina Graewe. The combination of objects, staging, pop colours combined with the West/Central African fabrics is great.
Asmara: A Hidden Architectural Gem
Aptly, the first post for Another Africa should be about the city of Asmara where the seed for the project found nurturing ground. I was amazed to find out that along with Tel Aviv, Miami South Beach and Napier, Asmara has one of the worlds largest collections of modernist and art deco architecture.
