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On December 15, 1969 a seed was planted to imagine a world that could be peaceful – without violence, without frustration and without fear. Yoko Ono & John Lennon conceived the unconventional yet stealthy campaign, to sell peace!


“The product called peace; it’s got to be sold to the man in the street. We want to make peace big business for everybody.”

(John Lennon, 1969)


The idea to take a typically philanthropic or social cause and market it through commercial channels, even encouraging viral propagation was certainly unconventional for 1969. The WAR IS OVER! If you want it campaign encouraged anyone to participate, a viral promotion of peace, in any and every language. It has been more than forty years since the original campaign which was placed in 11 cities worldwide: New York, Los Angeles, Toronto, Rome, Athens, Amsterdam, Berlin, Paris, London, Tokyo and Hong Kong.


“It’s misleading to criticise one particular war or accuse on particular people. It’s a danger for people to start thinking, not us but them. We’re trying to say everyone’s responsible.” (Yoko Ono, 1969)

This December 2010, as an activation of this project it will virtually appear in Asmara and Addis Ababa, each the respective capitals of East African warring neighbours and nations, Eritrea and Ethiopia. Both countries are cited for their dire policies with respect to freedom of the press with Eritrea consistently ranked one of the worst countries in the world by Reporters Without Borders. As such, this campaign will exist in the virtual domain – we encourage you to spread the word, share the images, print the posters, change your digital avatars, embrace the message and send your wishes for peace around the globe. Another Africa is proud to participate in the WAR IS OVER campaign, designing the Amharic [Ethiopian] and Tigrinya [Eritrea] versions of this powerful message.


IMAGINE PEACE ||  Asmara, Eritrea (Virtually December 2010)


IMAGINE PEACE ||  Addis Ababa, Ethiopia (Virtually December 2010)


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This project has been realised in close collaboration with Tokyo-based  graphic designer, PMKFA.  Special thanks to Bisrat Zere and Gebrehiwot Libsekal for their consultation in developing a new Ethiopic font – “Ziggy Ziggy” designed by PMKFA in collaboration with Another Africa.

Find your language and download the WAR IS OVER! poster available in more than 100 languages on the official Imagine Peace website.

December 14, 2016 | Tigrinya version updated.

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